Conde Nast Ad Numbers Drop
Magazines of Conde Nast have been going bankrupt. Now, company’s ad page numbers are finally in for 2009 and from the looks of it, it hasn’t been too good. According to The New York Times, Conde Nast magazines have lost about 8,359 ad pages this year, which is a decline by about a third since 2008. Some numbers include: “Architectural Digest, where ad pages fell 49.9 percent; W, where ad pages fell 46 percent; and Condé Nast Traveler, where pages fell 41.1 percent. Details and Wired both fell about 39 percent.”
Although there were declines, some magazines also increased in ad numbers, but not by much. The amount of magazines that Conde Nast had to shut down drastically affected the overall number of ads. Also, one problem that the company had was their choice on their company’s advertisers. They relied too heavily on luxury advertisers, instead of mass-marketing advertisers, which could have helped them a lot through this economic downfall.
With the amount of magazines that already shut down, I wonder how many more will survive the upcoming year.
